Helping you build better products, faster, and with happier teams.

Testing your ideas until you get product market fit is hard. Building profitable products that customers love is hard. Scaling Product organizations is hard. And creating great product teams is hard.

Let me help you.

Hey there! My name is Afonso - and I’m the founder of Scandinavian Product Group.

I’m on a mission to share everything I’ve learned from my experience as a Product Leader and from various thought leaders in our industry - with whom I talk to regularly.

I’m a former Vice President at Laerdal Medical, one of the world’s largest EdTech companies for Healthcare, and Ex-Product Director at Easee - once one of the fastest growing tech companies in Europe.

Throughout the years, I've seen how many startups, scaleups, and large organizations struggle to consistently build better products, sooner, and with happier teams.

And I really wish more companies and leaders would experience the power of empowered teams focused on outcomes - with a clear product strategy, and equipped with the skills and toolkit they need to succeed. 

I help startups, scaleups, and large organizations succeed with this.